Professional Summary
Executive with over 18 years of experience in digital marketing, programmatic advertising, and business development, with the last three years fully focused on exploring and monetizing AI-driven businesses and products in marketing and advertising. Extensive background leading teams and projects in international companies and startups, combining deep expertise in business growth, platform optimization, and digital strategies with a strong bias toward experimentation and commercialization of AI-powered solutions. Multilingual: native Spanish, bilingual English, and fluent Portuguese.
Professional Experience
Founder & Developer (Side Project)
Herocomic.net
📍 Buenos Aires
- ▸Built an AI-powered system for 100% personalized comics and storyboards with 90% automation.
- ▸Started coding with AI tools in Nov 2025; delivered MVP in 2 months.
- ▸Enabled creators to produce pro comics without advanced drawing/scripting skills.
Business Development Manager
Tentago.ai
📍 Buenos Aires
- ▸Drive revenue growth through strategic sales initiatives and relationship management.
- ▸Identify and nurture new business opportunities aligned with market needs and trends.
- ▸Collaborate with marketing and sales teams to enhance brand visibility and value communication.
Business Director
Roma Latam
📍 Buenos Aires
- ▸Led business development and client acquisition across Latin America.
- ▸Designed and implemented tailored marketing strategies that improved key client performance indicators (KPIs).
Managing Director
Performath.com
📍 Buenos Aires
- ▸Managed the creation and distribution of multimedia content for over 1,000 web affiliates in Latin America.
- ▸Optimized workflows to ensure high profitability and optimal publisher and client performance.
Director
Intag.co
📍 Buenos Aires
- ▸Directed the development and management of a cutting-edge Supply Side Platform (SSP).
- ▸Led a team of five engineers and deployed the platform successfully with over 60,000 international publishers.
Project Manager
IMS Corporate // Aleph
📍 Miami, FL
- ▸Led technical implementation and strategic deployment of a Demand Side Platform (DSP) for a leading LATAM digital agency.
- ▸Presented platform capabilities to major media agencies across the Americas.
General Manager
AdNetwork.net // Aleph
📍 Buenos Aires
- ▸Managed day-to-day operations for a rapidly growing business unit, growing the team from 4 to 50 employees.
- ▸Oversaw management of over 20 billion monthly ad impressions.
Senior Media Strategist
FOX (News Corporation)
📍 Singapore
- ▸Developed and executed comprehensive media strategies for the launch of Punto FOX in the Asia-Pacific region.
- ▸Managed budgets, vendor negotiations, and monitored campaign KPIs.
Media Buyer
Digital Ventures
📍 Buenos Aires
- ▸Planned and executed digital advertising campaigns with data-driven optimization based on KPIs.
Key Skills & Expertise
🎯Business Development
- ▸Business Development Strategy
- ▸Lead Generation & Revenue Growth
- ▸Market Research & Competitive Analysis
- ▸B2B Negotiation & Team Leadership
- ▸Key Account Management
⚡Digital & Technology
- ▸Paid Media & Digital Advertising
- ▸Programmatic Platforms (DSP/SSP)
- ▸AI Business Development
- ▸CRM Tools (Salesforce, HubSpot, Apollo)
- ▸Sales Presentations & Pitch Delivery
Education
Bachelor in Economics and Administration
IDRS (1998–2002)
Licentiate in Psychology
University of Buenos Aires (2003–2004) - Incomplete
TOEFL English Certification
ICANA (2004)
Licentiate in Marketing
UCES (2011–2012) - Incomplete
Languages
🇪🇸 Spanish
Native
🇬🇧 English
C2 Proficiency
🇧🇷 Portuguese
Fluent
Business Development Skills & Achievements
Business Development Strategy
Designed and executed growth strategies for Fox Networks (Argentina & Singapore) and Aleph Group (Argentina & USA), driving new revenue streams across LATAM and US markets. Developed multiple commercial platforms and online marketing strategies, including web development, customer retention, telemarketing, and commerce initiatives.
Lead Generation & Revenue Growth
Built and managed high-quality pipelines, generating performance revenues of up to $1M monthly at Aleph Group. Converted prospects into key accounts with global brands.
Market Research & Competitive Analysis
Conducted in-depth market studies across Asia, Europe, LATAM, and the US, providing actionable insights for media, tech, and commercial clients.
B2B Negotiation & Team Leadership
Negotiated and closed high-value contracts, leading teams of up to 50 employees managing over 5,000 site representations.
Key Account Management
Managed strategic accounts including Netflix, Santander, and Twitter, fostering long-term relationships and repeat business.
Sales Presentations & Pitch Delivery
Delivered compelling presentations and pitches to executives and stakeholders at top-tier media and tech clients.
Paid Media & Digital Advertising
Extensive experience with ad exchanges, SSPs, DSPs, and programmatic platforms since 2005. Implemented campaigns leveraging trends in targeting, real-time bidding, audience segmentation, and cross-platform attribution.
CRM & Sales Tools Expertise
Proficient in Salesforce, HubSpot, and Apollo, optimizing sales tracking, reporting, and client management.
AI Business Development
Over 1.5 years of experience developing commercial strategies for AI-driven platforms such as Tentago.ai and Cal.build, driving growth, partnerships, and monetization initiatives. Validated, built, and launched a fully functional MVP for an AI-powered comic and storyboard creation platform in just two months, including system development, hosting setup, and live deployment for real user testing at herocomic.net.
Adaptability & Networking
Thrives in diverse cultural and business environments, building strong professional networks across regions with multilingual communication capabilities and results-oriented goal-driven approach.